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We help B2B companies get found in Google and recommended by AI, turning search into quality leads and customers.

Here’s Why You've Struggled to Make SEO and AEO Work

Organic search (both traditional search engines and LLMs) is one of the most effective and efficient ways for B2B companies to get new customers.

But you already knew that. You’ve probably invested in SEO and now AEO at some point only to see lackluster results
(despite the big promises).

Emil Shour

Principal Consultant, Catalyst Content

You’re here because you need help with one (or all) of the following:

SEO is only getting harder, and AI search adds a new layer on top. In our experience, companies that barely show up in Google rarely show up in ChatGPT, Claude, or AI Overviews either. So we start with your site as the foundation, then move offsite, where AI search rewards mentions and corroboration across the web.

And that’s where my 10+ years of experience getting results for a variety of tech-focused B2B companies can help. Book a call with me today and I’ll show you how we can help your company finally grow through search, both traditional and AI.

Companies We've Worked With

How We Get You Found and Recommended

Visibility in AI search starts with a strong organic search presence, so we build both together. We target the topics and prompts you can realistically win, where buyers are looking for and comparing products, and measure everything by the pipeline it creates.

Research & Strategy

This is the most important thing we do. We map your product’s use cases and pain points to high-intent topics, then benchmark how your brand shows up in AI search surfaces for the prompts in your buying journey. That tells us what to write, what to fix, and where to pitch.

Content Creation

We create content that’s useful and unique enough to rank, while also positioning it to actually sell your product. Each piece positions your product clearly for the situations it fits best, so readers and LLMs both know when to recommend you.

Citations & Links

We build targeted links, run AI citation outreach, and publish on sites that search engines and LLMs trust, so you rank higher and get mentioned more in AI answers.

Measure & Refine

We track your keyword rankings and how often you’re mentioned in AI answers for your most important prompts, then tie it all back to leads, opps, and customers. We focus on mentions over citations, since a citation alone rarely drives pipeline. Then we double down on what’s working.

What Clients Are Saying

“Emil and his team are masterful content and SEO strategists. They have a systematic approach that has been able to consistently produce results for us.”

Suresh Srinivasan

CMO, Stessa

“Emil is a true pro and a pleasure to work with. We came to him with very rough goals, and he was able to give expertise to guide our strategy, do the research, and build our plan for a highly technical product. I'd recommend working with Emil to anyone looking for SEO and AEO web content guidance! ”

Emily Hackeling

Head of Brand & Content, Benchling

“Few marketing consultants know WTF they're doing. But, I found a winner in Emil. Impressions are up 3x. Clicks are up 6x. Dollars are up over 20% from just organic.”

John Ledoux

Co-Founder, Headshots.com

“Emil and his team has been absolutely integral to the growth of our organic traffic and content strategy. I’m constantly impressed each month with the in-depth research, well-thought out strategy and recommendations, and high-level execution. My whole company is wildly impressed.”

Nicole Balsamo

Director of Marketing, Rabbu

“With Google's structure changing and AI taking precedence over organic search results these days, we're finding that although our traffic is not climbing the way it was, we are actually seeing more leads and more conversions, indicating that our organic traffic is actually more targeted. Emil also is always thinking outside the box on how we can outsmart the system as well as maximize the leads and engagement that we get.”

Jessica Cyrell

Director of Marketing, Evercast

“If SEO isn’t already part of your marketing strategy, engage Emil and his team. In 1 year, they've helped us increase our blog traffic by 230% and grown our free trials by 60%+ YOY, all through a strategic & streamlined process.”

Josette Oder

Head of Marketing, Jetpack Workflow

“If you have the chance to hire Emil and his team, jump on it. He launched the SnackNation.com blog from scratch and grew it to over 500k visitors/mo.”

Andy Mackensen

CMO/Co-Founder, SnackNation

“Emil has a knack for finding topics that are directly related to customer pain points and creating content that naturally positions our product as the most obvious solution to those pain points, helping drive new trials.”

Marcus Gullberg

CEO, Feedbucket

“We doubled our organic search volume within a year of working with Emil for a niche we already dominated. If you want to turn up your marketing campaigns, he’s your guy.”

Liam Martin

CMO/Co-Founder, Time Doctor

What You Can Expect

Proven Process

My SEO and AEO process has been refined over 10+ years and has helped SaaS companies get new customers through organic search and LLMs.

Personalized Attention

You work directly with me - no layers of Account Managers or Strategists. I only work with a handful of clients at one time, and will feel like an extension of your team.

No Contracts

No long-term contracts or commitments required. Instead of enforcing a contract, we know you’ll want to keep us around when we deliver results.

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